Wow, what an opening of Students' online launch!!! Thank you everyone for the overwhelming love and support. Some styles and sizes are sold out so we'd love to redirect you to our retailers. Just email us at email@example.com and let us know what you're looking for.
When I first set out to launch Students, I knew it needed to have a strong distinct brand image. It had to represent pillars that spoke to my sensibilities and lifestyle. Often too many times where I've seen golf brands launch and aspire the same veins as heavy hitters such as Nike, Adidas, Puma, etc and fall completely short due to manufacturing resources or just overall marketing budgets. Often times, a golf brand only knows how to go "tech" and don't spend enough time to establish its own identity. To cater to a wide demographic and general audience these days are tough. A consumer is always winning regardless as they have so many great brands to choose from. Often times, they settle for the big brands.
My strategy with Student was to come out with "off-course" apparel that had visual languages to establish our demographic. Then eventually evolve into "on-course" apparel launching Spring 2022 season. For those who are asking about polos and on-course apparel, yes... We're offering an extensive program for Spring 2022. In the mean time, we're going to continue to offer off-course apparel to further develop our identity.
I am truly grateful for everyone's love and support. Please email me at firstname.lastname@example.org and I'd be gladly to answer any questions you may have.
Stay tuned! Next week we'll be shooting content in Bandon Dunes!!!
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